--- title: Want Your Website Visitors to Trust You? Show Them Your Team description: Your Team page can tell your website visitors a lot about you. Are you using it to maximum effect? image: https://www.trustsignals.com/hubfs/team-3.jpg --- [![Trust Signals Trademark](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%20Trademark.png?width=300&height=82&name=Trust%20Signals%20Trademark.png) ](https://www.trustsignals.com/) - [About](https://www.trustsignals.com/about) - [Book](https://book.trustsignals.com) - [Blog](https://www.trustsignals.com/blog) - [Rankings](https://www.trustsignals.com/blog/tag/rankings) - [Contact](https://www.trustsignals.com/contact) [ << Back to Blog ](https://www.trustsignals.com/blog) [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) # Want Your Website Visitors to Trust You? Show Them Your Team ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ###### Scott Baradell **Published:** Jul 16, 2020 **Last Updated:** Jul 17, 2020 ###### Share [mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/want-your-website-visitors-to-trust-you-show-them-your-team%20&body=Check%20out%20https://www.trustsignals.com/blog/want-your-website-visitors-to-trust-you-show-them-your-team&media=https://f.hubspotusercontent30.net/hubfs/7507638/team-3.jpg](mailto:?subject=Check%20out%20https://www.trustsignals.com/blog/want-your-website-visitors-to-trust-you-show-them-your-team%20&body=Check%20out%20https://www.trustsignals.com/blog/want-your-website-visitors-to-trust-you-show-them-your-team&media=https://f.hubspotusercontent30.net/hubfs/7507638/team-3.jpg) What are authentic, high-quality pictures on your website's "Team" page worth to your business? In the case of Idea Grove, I can answer that very specifically. $456,000. One afternoon, I got a call from a marketing director at a B2B tech company. She had just completed a three-month agency review process and was down to the final two agencies. But something didn't feel right. She hadn't forged the personal connection she was seeking with either firm. So she started Googling and stumbled upon the [Idea Grove website](https://www.ideagrove.com/). Like many of our visitors, she went immediately to the second most popular destination on our site: our "Team" page. She liked what she saw and picked up the phone. "I felt a real connection," she told me. "I got a sense of what you'd be like to work with. And we want our company to communicate that same kind of feeling." Within three weeks, we had begun a long-term engagement that included designing that company's own website and "Team" page. **Balancing Words and Images** "Team" pages are among the most visited pages on all websites, but particularly those of professional services firms and customer-facing small businesses.  That's because your potential customers want to see who they are buying from or who they would be working with. Your "Team" page provides an opportunity to showcase the talent and experience within your company. But just as importantly, it's a chance to build a trusting relationship by putting an authentic face on your brand. With our brains processing images [60,000 times faster](http://www.t-sciences.com/news/humans-process-visual-data-better) than text, and with most individuals reading [fewer than 30 percent](https://www.lucidchart.com/blog/the-power-of-visual-communication) of the words on a page, pictures of your team are key to an effective "Team" page. Make sure your photography captures your leadership or team looking natural -- whether the pics are posed or candid. The words are important, too, of course. Don't just list titles and accomplishments for your team; give visitors a peek at their personalities as well. Include copy elements that bring your page to life, such as sharing the team's hobbies, favorite movies or most embarrassing moments. Think of it as an online icebreaker, and find a creative way to break the ice with your visitors. In this way, you've quickly communicated your team's credentials and personality to your prospective customers, making it more likely you will earn their trust.  [![Ready to make your brand more visible and trustworthy to both human buyers and AI systems?](https://no-cache.hubspot.com/cta/default/7507638/interactive-153859540751.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLLICw8PcBcsYLk6IU86PbUJVD4ht0ARlOHe5qwlBTbNVhg9HY8LTg8DdECQ2XlW4vycH4chdyZQHjjTFKxXdLRTxZWpkBLwu6RN4A9rVuBksXRMsSWl26aqBL6a%2FT8%2F3AroNkKaaV8J1AL2s7ePK%2BVQSZkEI4r7aWgaRKnv56Au6GqVfN5Vbw%3D%3D&webInteractiveContentId=153859540751&portalId=7507638) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) #### Scott Baradell Scott is founder and CEO of Idea Grove, one of the most forward-looking public relations agencies in the United States. Idea Grove focuses on helping technology companies reach media and buyers, with clients ranging from venture-backed startups to Fortune 100 companies. ###### Blog posts ## Related Articles [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [Give Your Website a Cognitive Test: Does It Know What Year It Is?](https://www.trustsignals.com/blog/give-your-website-a-cognitive-test-does-it-know-what-year-it-is) "Person ... woman ...  man ... camera ... TV." That's one way to conduct a cognitive test. Another... [ Read more ](https://www.trustsignals.com/blog/give-your-website-a-cognitive-test-does-it-know-what-year-it-is) [Website Design & Experience](https://www.trustsignals.com/blog/tag/website-design-experience) ![Image of Scott Baradell](https://www.trustsignals.com/hubfs/Images/scott-banner.jpeg) ##### Scott Baradell ### [When and Where to Share Customer Logos on Your Website](https://www.trustsignals.com/blog/using-customer-logos-to-increase-website-trust) When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you... [ Read more ](https://www.trustsignals.com/blog/using-customer-logos-to-increase-website-trust) [![Trust Signals, a Registered Trademark of Idea Grove LLC](https://www.trustsignals.com/hs-fs/hubfs/Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png?width=300&height=82&name=Trust%20Signals%2c%20a%20Registered%20Trademark%20of%20Idea%20Grove%20LLC.png) ](https://www.trustsignals.com/?hsLang=en) - [Latest Articles](https://www.trustsignals.com/blog) - [Must-Reads](https://www.trustsignals.com/must-reads) - [Contact](https://www.trustsignals.com/contact) [Privacy Policy](https://www.ideagrove.com/privacy-policy/)  |  [Terms of Use](https://www.ideagrove.com/terms-of-use)  |  All Rights Reserved. © 2024 Idea Grove LLC [Follow us on LinkedIn ](https://www.linkedin.com/showcase/trust-signals) [Follow us on Twitter ](https://twitter.com/Trust_Signals) [Follow us on Instagram ](https://www.youtube.com/channel/UCAZE-jawJu0kizmRKCb7A0w) [Follow us on Quora ](https://www.quora.com/profile/Scott-Baradell) [Idea Grove Website ](https://www.ideagrove.com/) [Follow us on Facebook ](https://www.facebook.com/DallasSEO/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Baradell", "url" : "https://www.trustsignals.com/blog/author/scott-baradell" }, "dateModified" : "2020-07-17T23:27:33.733Z", "datePublished" : "2020-07-16T17:36:13.000Z", "headline" : "Want Your Website Visitors to Trust You? Show Them Your Team", "image" : [ "https://www.trustsignals.com/hubfs/team-3.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.trustsignals.com/blog/want-your-website-visitors-to-trust-you-show-them-your-team", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hubfs/Trust%20Signals%20-%20Phase%201%20Redesign/trust-signals-logo-1.svg" }, "name" : "Media Orchard LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Dallas", "addressRegion" : "TX" }, "alternateName" : [ "TrustSignals", "Trust Signals Marketing" ], "description" : "Trust Signals is a B2B PR and AI visibility agency founded by Scott Baradell, creator of the Trust Signals® framework. Idea Grove helps B2B brands build authority and get recommended by AI through its LLM Visibility Services.", "founder" : { "@type" : "Person", "name" : "Scott Baradell", "sameAs" : [ "https://www.linkedin.com/in/baradell", "https://x.com/DallasInbound" ], "url" : "https://www.trustsignals.com/about" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.trustsignals.com/hs-fs/hubfs/Images/trust-signals-logo-small.jpg?width=275&name=trust-signals-logo-small.jpg", "width" : 275 }, "name" : "Trust Signals", "parentOrganization" : { "@type" : "Organization", "name" : "Idea Grove", "url" : "https://www.ideagrove.com" }, "sameAs" : [ "https://www.linkedin.com/company/trust-signals/" ], "url" : "https://www.trustsignals.com" } ```