One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with prospective customers and other audiences online. It's a...

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors to...

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site is...

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

I led the development of a corporate website for the first time in 1996. I ran more than a half dozen designs and redesigns on the corporate side...

Have you ever had an interest in learning more about a company's products, but after landing on their site's "Contact Us" page, you got cold feet...

The Wizard of Oz is generally considered one of the most magical movies of all time, filling audiences with childlike wonder for more than 80 years.

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What are authentic, high-quality pictures on your website's "Team" page worth to your business? In the case of Idea Grove, I can answer that very...