True-Blue Trust: Why the Colors Your Brand Uses Matter
Have you ever noticed how many brands use the color blue in their logos and on their websites?
The reason is simple: they want you to trust them.
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The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
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Website Design & Experience
The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand
Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...
Are You Updating Your Website's Content Frequently Enough?
Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name...
Without Professional Web Design, Your Customers Will Consider You an Amateur
In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.
Unfortunately,...
How Industry Association Logos Build Credibility with Website Visitors
You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity and...
This Christmas, Retailers Are Tightening Up Their Return Policies—But Is That a Good Idea?
It's been a trust signal since the earliest days of ecommerce: easy return policies.
Why is this a trust signal? Because, just like money-back...
Build Trust By Embedding Google Reviews on Your Website
Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...
English May Be the Language of Business, But the Language of Trust Is Your Customer's Mother Tongue
We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...
Website Visitors Trust Confident Content. Can They Trust Yours?
You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...
How to Build Customer Trust Using Explainer Videos
Explainer videos are one of the most used types of marketing videos out there. They’re a concise, straightforward, and engaging form of multimedia...