Last week I spoke at the Institute for Public Relations' Bridge Conference in Washington, D.C. The conference brings together academics, corporate...

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's...

Thought leadership is about helping, not selling. And the right way to do it, interestingly enough, is explained pretty well by the character Dex in...

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

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PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with...

I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.

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