How much can we trust the history we're taught?

This website is devoted to the trust signals we send to make others believe in us, our brands, our...

"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand online. The term goes back to the early days of...

People are more likely to trust you when you are direct with them.

And yet, the business world is replete with examples of frustratingly indirect...

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online discussion grows longer, the probability of a comparison...

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star Publishing.

This eBook explores many topics that are...

Let’s say you are interested in the topic of a book by an author you aren’t familiar with. 

Before you buy this writer’s book, a question crosses...