After Price, Trust Is the Biggest Factor in Purchase Decisions
In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase decisions,...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Posts about
Trust in Lead Generation and Sales
10 Proven Ways to Establish Trust When Starting a New Business
Are you thinking about starting a business but feel that the market you’re about to enter is overcrowded? Or are there a handful of established...
Why Brand Marketing, Not Promotions or Discounts, Is the Surest Route to Trust—and Sales
The world is at consumers’ fingertips. They can get just about anything delivered fast and free with just a few clicks, so standing out among the...
How Trust Transforms Sales Negotiations from Win-Lose to Win-Win
Note: In this excerpt from his book unReceptive, Tom Stanfill, CEO and founder of ASLAN Training & Development, describes how establishing trust can...
From LQLs to SQLs: Why Lead Generation Without Brand Trust is a Poor Investment
Whenever we are faced with difficulties in attracting high-quality leads, our first instinct is to assume something is wrong with our lead generation...
The Importance of Trust in B2B Lead Generation Strategies—and 10 Ways to Build It
B2B lead generation strategies differ in the details but have the same goal: to persuade target prospects to make a sales inquiry by phone or online...
Sales During the COVID-19 Era Is About Comfort, Familiarity and Trust
During times of stress and uncertainty, what do you like to do most?
If you're like most people, you seek comfort in the familiar. Watching your...