In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs...

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement...

Just as with domain age, there is controversy among SEO experts as to whether Google rewards domains whose registrations have been prepaid for longer...

My wife and I have been catching up with the show Billions lately.

We noticed a pattern. The characters all do horrible things to get their way in...

Editor's Note: Digital PR focuses on creating and promoting "linkable assets"—valuable content that top media outlets find relevant for their...

Guest posting has been around as long as blogs have existed.

This far down the road, there's a fair amount of debate regarding the value of guest...

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's why...

Three of the trust signals I've written about previously are having a Wikipedia entry, a security trust badge and a well-worn website domain.

Google...

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...

A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...