Cause marketing is the latest addition to the digital marketing menu. Brands looking to build customer and public trust, stand out from the...

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...

Democrats and Republicans hardly agree on anything these days. But one thing they share is a growing distrust of Big Tech.

Big Tech — a group of...

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United...

Note: For any brand developing a reputation management or crisis communications plan today, leaving out cyber risk is a major oversight....

The onslaught began a couple of months ago.

An email, then a form fill on my agency's website, then another email, then another form fill. Followed...

We've previously written about the trust crisis in Big Tech, and with all the talk in Washington, D.C., about taming the tech giants, it should come...

No matter how hard you try, you can’t completely control how people perceive your business. 

In fact, it’s entirely possible (and all too common) for...

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these...

Like reputation management, crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous lawsuits...