Anatomy of a Customer Press Release
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...
One of the most trusted forms of third-party validation is customer reviews of your business.
But customer endorsements come in various flavors,...
If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release...
"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports is...
I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by Ian...
OK, that was a trick question -- because news releases and press releases are exactly the same thing.
Just don’t tell that to my old city desk editor.