The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Posts about

Media & Third-Party Validation

Image of Scott Baradell
Scott Baradell

The Essentials of Video Marketing for Small Businesses

If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is...

Read more
Image of Scott Baradell
Scott Baradell

Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

Read more
Image of Scott Baradell
Scott Baradell

Making Sense of Facebook Recommendations: How They Work and Why They Matter

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

Read more
Image of Nader Abou Mrad
Nader Abou Mrad

Capterra: Everything You Need to Know About the B2B Software Review Site

Capterra prides itself on being “the web's leading free resource for business software help.” Today, Capterra boasts over 1.5 million validated...

Read more
Image of Perla Khattar
Perla Khattar

Taking a Look at Credder’s Content Credibility Database

Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...

Read more
Image of Grace Lau
Grace Lau

How to Turn Your Loyal Customers Into Brand Advocates

It is often argued that customers are the most important part of any business. Whether you manage call centers for small businesses or run an...

Read more
Image of Scott Baradell
Scott Baradell

Kay Dean: Fighting the Scourge of Fake Online Reviews

Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

Read more
Image of Scott Baradell
Scott Baradell

The Influence Continuum: Who We Trust in a Post-Truth World

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...

Read more
Image of Scott Baradell
Scott Baradell

Trust Seals Work—and Baymard Institute Has the Receipts to Prove It

Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded by Matthew Niederberger that focused on website...

Read more
Image of Mackenzie Scott
Mackenzie Scott

Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust

The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Building ...

Read more