(Following is the conclusion and last of 18 excerpts republished here fromTrust Signals: Brand Building in a Post-Truth World.)

Our trust issues...

“Everybody talks about the weather,” Mark Twain is famously said to have remarked. “But no one does anything about it.” 

So it seems to be with trust...

(Following is Chapter 15 of Trust Signals: Brand Building in a Post-Truth World.)

According to the Oxford English Dictionary, the term “thought...

(Following is Chapter 14 of Trust Signals: Brand Building in a Post-Truth World.)

In 2015, as Google’s algorithms slowly compelled the fields of PR...

(Following is Chapter 13 of Trust Signals: Brand Building in a Post-Truth World.)

Jeff Bezos once famously said, “A brand for a company is like a...

(Following is Chapter 12 of Trust Signals: Brand Building in a Post-Truth World.)

To borrow a phrase from George W. Bush’s now-famous critique of...

(Following is Chapter 11 ofTrust Signals: Brand Building in a Post-Truth World.)

Influencer endorsements didn’t begin with the Kardashians’...

(Following is Chapter 10 ofTrust Signals: Brand Building in a Post-Truth World.)

I started Idea Grove at the worst possible time in my life.

I left...

(Following is Chapter 9 of Trust Signals: Brand Building in a Post-Truth World.)

An ancient Latin proverb offers some good advice about priorities: “

Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.

The truth is that while marketers, developers,...