Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...

(Following is Chapter 9 of Trust Signals: Brand Building in a Post-Truth World.)

An ancient Latin proverb offers some good advice about priorities: “

Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.

The truth is that while marketers, developers,...

If you've been following the news lately, you've probably noticed that the public keeps clashing with experts. Be it in government or science - the...

In scholarly circles, academics have long relied on citations of their work by others in their field as trust signals. Having your research cited is...

It's been a trust signal since the earliest days of ecommerce: easy return policies.

Why is this a trust signal? Because, just like money-back...

Do you want to build trust with your brand? Are you looking for some helpful podcasts that can teach you how to do just that?

In this blog post, we...

In the crowded world of business books, it’s hard to know what stands out. And as time is precious, you need to make sure it is not wasted. To that...

(Following is Chapter 6 of  Trust Signals: Brand Building in a Post-Truth World.)

In the Brothers Grimm fairy tale Hansel and Gretel, Medieval Germany...

(Following is Chapter 5 of  Trust Signals: Brand Building in a Post-Truth World.)

Few things are more important to a brand’s reputation than its...