Chapter 12: Playing Defense— Reputation Management
(Following is Chapter 12 of Trust Signals: Brand Building in a Post-Truth World.)
To borrow a phrase from George W. Bush’s now-famous critique of...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Chapter 11: Earning Approval—Third-Party Validation
(Following is Chapter 11 ofTrust Signals: Brand Building in a Post-Truth World.)
Influencer endorsements didn’t begin with the Kardashians’...
Capterra: Everything You Need to Know About the B2B Software Review Site
Capterra prides itself on being “the web's leading free resource for business software help.” Today, Capterra boasts over 1.5 million validated...
Chapter 10: The Grow With TRUST System
(Following is Chapter 10 ofTrust Signals: Brand Building in a Post-Truth World.)
I started Idea Grove at the worst possible time in my life.
I left...
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...
Chapter 9: Choosing the Right Trust Signals in a Post-Truth World
(Following is Chapter 9 of Trust Signals: Brand Building in a Post-Truth World.)
An ancient Latin proverb offers some good advice about priorities: “
Chapter 8: Trust Signals, Conversions, and Growth
Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.
The truth is that while marketers, developers,...
Another Gatekeeper Falls: Have Movie Fans Stopped Trusting Critics?
If you've been following the news lately, you've probably noticed that the public keeps clashing with experts. Be it in government or science - the...
Chapter 7: SEO Trust Signals— For Google’s Eyes Only
In scholarly circles, academics have long relied on citations of their work by others in their field as trust signals. Having your research cited is...
This Christmas, Retailers Are Tightening Up Their Return Policies—But Is That a Good Idea?
It's been a trust signal since the earliest days of ecommerce: easy return policies.
Why is this a trust signal? Because, just like money-back...