Social Media Finfluencers: Should You Trust Them?
It’s been a tough year for Kim Kardashian. She has been in the headlines more than ever – and a lot of it not being good news. Recently, Kim agreed...
It’s been a tough year for Kim Kardashian. She has been in the headlines more than ever – and a lot of it not being good news. Recently, Kim agreed...
(Following is Chapter 12 of Trust Signals: Brand Building in a Post-Truth World.)
To borrow a phrase from George W. Bush’s now-famous critique of...
(Following is Chapter 11 ofTrust Signals: Brand Building in a Post-Truth World.)
Influencer endorsements didn’t begin with the Kardashians’...
Capterra prides itself on being “the web's leading free resource for business software help.” Today, Capterra boasts over 1.5 million validated...
(Following is Chapter 10 ofTrust Signals: Brand Building in a Post-Truth World.)
I started Idea Grove at the worst possible time in my life.
I left...
Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...
(Following is Chapter 9 of Trust Signals: Brand Building in a Post-Truth World.)
An ancient Latin proverb offers some good advice about priorities: “
Everybody claims to be a growth hacker these days—at least if you check out people’s bios on LinkedIn.
The truth is that while marketers, developers,...
If you've been following the news lately, you've probably noticed that the public keeps clashing with experts. Be it in government or science - the...
In scholarly circles, academics have long relied on citations of their work by others in their field as trust signals. Having your research cited is...