The Essentials of Video Marketing for Small Businesses
If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Utilizing Local Directories for Business Growth
Before the age of the internet, there was one place to find a local business: the Yellow Pages. Now, customers rely mostly on search engines to bring...
Harnessing the Power of Local Influencers for Small Business Marketing
With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with...
Crafting a Compelling Small Business Blog: Content Ideas and Strategies
In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs...
Optimizing Your Website for Local SEO: A Detailed Guide
Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement...
Building a Strong Brand Identity for Your Local Business
When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's....
True-Blue Trust: Why the Colors Your Brand Uses Matter
Have you ever noticed how many brands use the color blue in their logos and on their websites?
The reason is simple: they want you to trust them.
...
The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand
Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...
Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits
The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...
After Price, Trust Is the Biggest Factor in Purchase Decisions
In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase decisions,...