How often do you actually look at the roof of your house?

Probably never, unless it was just hit by lightning or it's leaking. But if your roof...

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is. If...

Gini Dietrich, a longtime friend and one of the PR profession's true thought leaders, invited me to share my thoughts on trust signals on her Spin...

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with prospective customers and other audiences online. It's a...

My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to participate in a blog post she recently published...

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it still may be...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them.

...