The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Trust Signals in the Quora Expert Spotlight

As a longtime user and fan of Quora, I was excited to be chosen for this week's Quora Expert Spotlight on the topic of trust signals. The post links...

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Scott Baradell

A Brief History of the Trust Seal: When Broken Wax Meant Broken Trust

"Trust seals" is another term for trust badges. If you search for "trust seals" on Google, you'll see that it comes up 68,000 times, mostly in...

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Scott Baradell

8 Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few things...

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Scott Baradell

17 Classic Trust Symbols and What They Teach Us About Trust

Note: Trustsymbols.com forwards to this post.  If you are seeking to learn more about website trust signals or trustmarks such as e-commerce trust...

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Scott Baradell

What the Tragic Final Days of Ulysses S. Grant Can Teach Us About Trust

He was not a perfect man, but UlyssesS.Grant was one of the greatest and most consequential leaders in American history.

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Scott Baradell

Grow with TRUST: The Trust Signals Mantra

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on LinkedIn.

The truth is, though, that while marketers,...

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Scott Baradell

Google Trusts Your Brand More When Users Search for You By Name

A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...

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Scott Baradell

Why Google Likes Domains That Weren't Born Yesterday

A controversial Google ranking factor that is little-known to most marketers, but hotly debated among SEO geeks, is "domain age" -- the length of...

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Scott Baradell

Navigating Your Way to Trust — and Conversions

Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...

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Scott Baradell

Even in the COVID Era, Showing a Physical Address on Your Website Still Matters

One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.

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