“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after the...

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...

For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel just for you. We'll be adding to the list, but here...

No matter how hard you try, you can’t completely control how people perceive your business. 

In fact, it’s entirely possible (and all too common) for...

I'm obviously a believer in the power of trust badges on your website. But you can always have too much of a good thing. So, how much is too much...

Why do people give to charity? One reason is that it makes us feel better about ourselves. A second reason is that it makes other people feel better...