What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check out...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience was...

As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading. Unfortunately...

“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after the...

In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...

For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel just for you. We'll be adding to the list, but here...

No matter how hard you try, you can’t completely control how people perceive your business. 

In fact, it’s entirely possible (and all too common) for...