In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the...

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's why...

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

Three of the trust signals I've written about previously are having a Wikipedia entry, a security trust badge and a well-worn website domain.

Google...

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...

"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."

So said the Pulitzer Prize-winning historian David...

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million dollars...

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check out...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience was...

As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading. Unfortunately...