PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with...

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...

I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.

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Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

The world is at consumers’ fingertips. They can get just about anything delivered fast and free with just a few clicks, so standing out among the...

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

As business leaders, we are always working to determine the best messages to communicate—to our customers, employees, investors, partners and others....

Democrats and Republicans hardly agree on anything these days. But one thing they share is a growing distrust of Big Tech.

Big Tech — a group of...

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...