Earn Third-Party Validation with Press Releases Featuring Your Customers

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release that provides third-party validation.

These releases typically take one of two forms:

• Press releases announcing a new customer win
• Press releases announcing a successful customer project or case study

Most PR professionals realize these are powerful tools. The challenge is, most customers are simply unwilling to participate in them.

"What's in it for me?" they invariably wonder.

On the Business Wire blog today, I recommend a new, win-win model for the customer press release, guaranteed to get a higher percentage of your customers to take part in a press announcement.

Check it out and see what you think.