One of the best parts of writing a book is getting to talk about it after it's published! You spend so much time holed up in a little room, all by yourself, just you and your ideas, that it's like a huge jolt of oxygen to release it to the world and have conversations about it.
I thought I'd share some of the best podcast conversations I've had about the book so far, for those of you who are interested. Here's a running list:
The MarTech Podcast, March 31, 2023. What Trust Signals Does Google Look For? Google has become the go-to source for determining the trustworthiness of a business or individual. With its powerful algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. I discuss the trust signals Google looks for.
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The MarTech Podcast, March 30, 2023. Why 3rd Party Validation Is First Step to Trust. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. I discuss why third-party validation is a critical step to trust.
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The MarTech Podcast, March 29, 2023. Trust Signals for PR & Marketing—Scott Baradell//Idea Grove. The MarTech Podcast tells the stories of marketers who use technology to generate growth and achieve business and career success. In this episode, I talk marketing, PR, and trust.
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The How-To Entrepreneur, March 14, 2023. Building Brands in a Post-Truth World? Internet Blog Pioneer and Author of Trust Signals Scott Baradell. I spoke with host Dylan Menter about my rocky path to starting a business, some of the lessons learned—and what it taught me about building trust.
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How I Work - February 27, 2023. Brand building in a Post-Truth World: EP35 w/ Scott Baradell. During my appearance on the How I Work podcast hosted by Josh Becerra, we delved into the challenges of establishing brand trust in a world of fake news and gatekeeping. Josh's podcast features conversations with industry thought leaders on various topics, including team building, gaining confidence in marketing investments, and the latest digital tactics and strategies.
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The Marketing Book Podcast - February 24, 2023. The Marketing Book Podcast: "Trust Signals" by Scott Baradell. I had a conversation with Douglas Burdett, the host of the Marketing Book Podcast, which features interviews with authors of new marketing and sales books every Friday. During our discussion, we explored various methods for individuals, companies, and brands to exhibit trustworthiness.
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School for Startups Radio - February 13, 2023. EUROPEAN E-COMMERCE ANDY HOOPER AND BUILDING TRUST SCOTT BARADELL. During an episode of the School For Startups Radio podcast, I had a conversation with Andy Hooper, the CEO of Global E-Commerce Experts, on the significance of establishing trust in today's society. Andy is an experienced professional in eCommerce who has been expanding businesses into new markets for over 15 years.
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Taking the Lead - January 20, 2023. Scott Baradell, CEO of Idea Grove, on Taking the Lead. I recently joined Ken Jacobs on the Taking the Lead podcast, where we covered a range of significant leadership topics. Ken, a good friend and the founder of Jacobs Consulting and Executive Coaching, provides executive coaching services to executives, leaders, and managers in corporate communications, public relations, advertising, and marketing.
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Rebrand Podcast - January 11, 2023. B2B Branding Lessons — Scott Baradell // Idea Grove. During the second part of my two-episode Rebrand Podcast appearance with Scott Harkey, we explored the importance of branding in the B2B space and discussed common mistakes made by B2B marketers.
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Wellspring Digital Chats - January 11, 2023. Scott Baradell – Author of Trust Signals: Brand Building in a Post-Truth World [Podcast]. As I talked with Jon-Mikel Bailey on Wellspring Digital Chat, we discussed helpful ways for PR agencies to modernize their brands. Wellspring Digital offers results-driven marketing solutions using a proven project management methodology and strategic expertise.
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Rebrand Podcast - January 10, 2023. Understanding Trust Signals — Scott Baradell // Idea Grove. On The Rebrand Podcast, I appeared in a first part of a two-part series in which Scott Harkey and I talked about leveraging media coverage by going beyond just raising awareness. The Rebrand Podcast shares impactful brand campaign stories by the creators and agencies behind them.
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The Entrepreneur MBA Podcast - January 5, 2023. The Value of Small Businesses Building a Trusting Brand With Scott Baradell. On The Entrepreneur MBA Podcast podcast, Stephen Halasnik from Financing Solutions, a leading provider of small business lines of credit, and I discussed the value of trust-building for small businesses.
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The PR Podcast - January 2, 2023. Scott Baradell, Author of "Trust Signals: Brand Building in a Post-Truth World". In this episode of The PR Podcast, I spoke with PR pro Jody Fisher about the significance of trust in today's business environment and how clients can establish it with their customers.
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A Shark’s Perspective - January 2, 2023. Are You Building Trust Signals? On A Shark's Perspective with Kenneth Kinney, we explored the concept of building trust with customers and how it is essential for informed decision-making. Kenneth is a keynote speaker, author, marketing strategist, conservationist—and shark diver.
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Planet Amazon Podcast - December 22, 2022. Podcast – What eCommerce sellers need to know about Holiday Gift Returns. I spoke with Adam Shaffer, President of Phelps United, about the findings of their survey on holiday gift returns. With over half of Americans planning to return online purchases, we discussed the importance of flexible return policies and broader trends for building trust in eCommerce.
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The Trust Factor - December 22, 2022. It's More Than Just Star Ratings... with Scott Baradell from Idea Grove and Author of Trust Signals. During our conversation on The Trust Factor, Christina Kay and I shared our experiences and discussed the challenges of building credibility for a brand. The podcast emphasizes the importance of effective communication and listening to customers' concerns to establish long-lasting relationships.
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The Customer Experience Podcast - December 19, 2022. Building Your Brand Through Trust Signals. The Customer Experience Podcast by BombBomb, hosted by Ethan Beute, provides strategies for improving the customer journey at different stages of growth. We discussed how to create a brand story that ties into a single narrative for building trust.
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The PR Pace Podcast - December 13, 2022. Op-Ed Tips with Washington Post Opinion Writer Helaine Olen. During my appearance on The PR Pace podcast hosted by Annie Scranton, founder of Pace Public Relations, I shared insights on how building trust leads to long-term customer loyalty. Pace Public Relations is an award-winning PR firm based in NYC that offers new PR perspectives weekly.
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Let's Have This Conversation - November 23, 2022. Helping Business Earn Brand Trust During a Time of Skepticism. Kevin McShan and I about the challenge for brands in winning the trust of an increasingly skeptical public. Kevin is a motivational speaker and journalist.
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The Spin Sucks Podcast - October 26, 2022. Why You Should Read Trust Signals. In this episode of the Spin Sucks podcast, my good friend Gini Dietrich, one of PR's top voices, shares her thoughts on Trust Signals and why it’s a worthwhile read.
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Author Hour - October 19, 2022. Trust Signals: Scott Baradell. On Author Hour with Gunnar Rogers, we chatted about the challenges of establishing brand trust in an era of skepticism and fake news. Author Hour, by Scribe Media, delivers the best concepts from various industry writers and shares them in an engaging way.
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The PR Podcast - March 21, 2022. Grow With Trust, With Scott Baradell, CEO & Founder of Idea Grove. I had a great discussion with Jody Fisher, a PR expert with over 20 years of experience and host of The PR Podcast, about trust's critical role in today's business environment.
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Performance Marketing Insiders - September 1, 2021. The Future of PR with Scott Baradell. In this "3 Minute Marketing" episode, hosted by Chris Mechanic, we dive into the future of public relations and its importance in achieving success in growth marketing. Chris is a growth marketer and co-founder at WebMechanix, a digital consultancy which Idea Grove has had the pleasure to collaborate with on several client engagements.
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By the way, I've also turned the audiobook of Trust Signals into a podcast. Check out The Trust Signals Podcast to listen to the entire book for free—just be sure to leave a rating and review!