(Following is Chapter 1 of  Trust Signals: Brand Building in Post-Truth World.)

I hadn’t heard from my friend David in years. But when my former...

(Following is the first of 18 excerpts we are republishing from Trust Signals: Brand Building in a Post-Truth World over the next several months. The...

My wife and I have been catching up with the show Billions lately.

We noticed a pattern. The characters all do horrible things to get their way in...

Are you thinking about starting a business but feel that the market you’re about to enter is overcrowded? Or are there a handful of established...

You've put hours of hard work into delivering a quality product or service for your customer, and yet, somehow, you've been given a bad review online.

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's...

Thought leadership is about helping, not selling. And the right way to do it, interestingly enough, is explained pretty well by the character Dex in...

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

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PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with...

I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.

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