This Christmas, Retailers Are Tightening Up Their Return Policies—But Is That a Good Idea?
It's been a trust signal since the earliest days of ecommerce: easy return policies.
Why is this a trust signal? Because, just like money-back...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Chapter 6: Inbound Trust Signals— Laying the Breadcrumb Path
(Following is Chapter 6 of Trust Signals: Brand Building in a Post-Truth World.)
In the Brothers Grimm fairy tale Hansel and Gretel, Medieval Germany...
Chapter 5: Website Trust Signals— Making Visitors Feel at Home
(Following is Chapter 5 of Trust Signals: Brand Building in a Post-Truth World.)
Few things are more important to a brand’s reputation than its...
Chapter 4: Trust Seals—From Medieval Kings to Ecommerce
(Following is Chapter 4 of Trust Signals: Brand Building in a Post-Truth World.)
Signed, sealed, and delivered. Seal of approval.
Sealed their fate.
...
Chapter 3: The Eternal Power of Trust Signals
(Following is Chapter 3 of Trust Signals: Brand Building in a Post-Truth World.)
Since the construction of the Pharos of Alexandria, a three-...
Chapter 2: Living—and Branding—in a Post-Truth World
(Following is Chapter 2 of Trust Signals: Brand Building in a Post-Truth World.)
In 2016, Oxford Dictionaries named “post-truth” its Word of the...
Chapter 1: The Breakfast Meeting
(Following is Chapter 1 of Trust Signals: Brand Building in Post-Truth World.)
I hadn’t heard from my friend David in years. But when my former...
Introduction: The Dirty Little Secret About PR
(Following is the first of 18 excerpts we are republishing from Trust Signals: Brand Building in a Post-Truth World over the next several months. The...
Build Trust with Ethical, White-Hat SEO: Your Guide to Getting Started
My wife and I have been catching up with the show Billions lately.
We noticed a pattern. The characters all do horrible things to get their way in...
10 Proven Ways to Establish Trust When Starting a New Business
Are you thinking about starting a business but feel that the market you’re about to enter is overcrowded? Or are there a handful of established...