The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand
Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits
The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...
After Price, Trust Is the Biggest Factor in Purchase Decisions
In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase decisions,...
Making Sense of Facebook Recommendations: How They Work and Why They Matter
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...
Making Modular Content Your Building Blocks for Brand Trust
As the digital world continues to expand, content creators search for methods that allow them to efficiently engage with their audiences. Modular...
Are You Updating Your Website's Content Frequently Enough?
Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name...
Without Professional Web Design, Your Customers Will Consider You an Amateur
In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.
Unfortunately,...
Does Registering Your Domain for the Full 10 Years Make Google Trust You More?
Just as with domain age, there is controversy among SEO experts as to whether Google rewards domains whose registrations have been prepaid for longer...
How Industry Association Logos Build Credibility with Website Visitors
You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity and...
The Trust Signals Podcast: The New PR: Securing Trust at Scale
The audiobook version of Trust Signals is now available as an 18-episode podcast. The final episode on Podbean is below. You can also listen on Apple...