Before the age of the internet, there was one place to find a local business: the Yellow Pages. Now, customers rely mostly on search engines to bring...

With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with...

In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs...

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement...

When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's....

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

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Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the second most important factor in purchase decisions,...

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...