One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

John Moore, aka "The Collaborator," the vice president of revenue enablement for Bigtincan, invited me for a Zoom chat to discuss trust signals in PR...

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release...

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports is...

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by Ian...

"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand online. The term goes back to the early days of...

OK, that was a trick question -- because news releases and press releases are exactly the same thing.

Just don’t tell that to my old city desk editor.

People are more likely to trust you when you are direct with them.

And yet, the business world is replete with examples of frustratingly indirect...

Sometime back, Jason Treu invited me on his Executive Breakthroughs podcast. It's unique because it's the longest and most personal interview I've...

 I recently chatted with Sharon Toerek of The Innovative Agency podcast on leading and communicating during a crisis. Sharon is an experienced...