In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors to...

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site is...

As we've discussed before, LinkedIn and other social media sites are not sales platforms; they are relationship platforms. The best way to use...

I was recently interviewed by Dr. William Seeds of Authority Magazine on building trust and being an effective leader during turbulent times. An...

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

Think back to the last time you were considering an expensive purchase. Let’s say it’s a new car. You’ve narrowed your decision down to three...

The PRSA defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and their...

I led the development of a corporate website for the first time in 1996. I ran more than a half dozen designs and redesigns on the corporate side...

Like reputation management, crisis communications is PR playing defense. I've worked crises ranging from workplace shootings to scandalous lawsuits...