A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with prospective customers and other audiences online. It's a...

My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to participate in a blog post she recently published...

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it still may be...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them.

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Nearly 60 percent of B2B marketing executives name “positioning our company as a thought leader” as one of their top marketing objectives.

One of the...

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these...

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors to...

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site is...

As we've discussed before, LinkedIn and other social media sites are not sales platforms; they are relationship platforms. The best way to use...