First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too
Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...
Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...
"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."
So said the Pulitzer Prize-winning historian David...
What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check out...
What is "review gating" and why should you care about it?
Review gating is when a business attempts to first find out if a customer’s experience was...
As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading. Unfortunately...
“He’s such a bandwagon.”
That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after the...
In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...
You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...
A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...
Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...