Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

As business leaders, we are always working to determine the best messages to communicate—to our customers, employees, investors, partners and others....

Democrats and Republicans hardly agree on anything these days. But one thing they share is a growing distrust of Big Tech.

Big Tech — a group of...

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United...

Everybody's talking about brand trust these days, and for good reason. Buyer research shows that increasingly brand trust is the No. 1 factor that...

Note: Trustlogos.com forwards to this post. 

We write about many kinds of website trust signals on this site, and some of the most important are...

Marketers have begun to explore the use of neuroimaging—functional MRI brain scans—in determining what trust signals have the biggest impact on...