Do Consumers Now Consider Ads More Trustworthy Than News?
A survey conducted for MediaPost by Brand Keys has confirmed a media-trust nosedive, referring to the all-time historical low trust in the news...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Social Media Finfluencers: Should You Trust Them?
It’s been a tough year for Kim Kardashian. She has been in the headlines more than ever – and a lot of it not being good news. Recently, Kim agreed...
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover that it was filled with misinformation and fake news?...
Benefit of the Doubt: Meaning, Origin, Importance & Examples
You may have heard the term “benefit of the doubt” before, but do you know what it means? The phrase is often used in legal proceedings or in...
The Trust Disconnect: Most Businesses Think They Are More Trusted Than They Are, PwC Survey Shows
A recently released survey from PwC shows that most businesses think they are more trusted by consumers and employees than they actually are.
This is...
Why B2C Companies Need Thought Leadership, Too
While thought leadership is often associated with B2B companies, it can be just as important for B2C brands.
Thought leadership is an invaluable...