Why AI SEO?
The First Step to Trust in Digital Marketing Is Being Found
Search is changing fast. Traditional SEO alone is no longer enough. Customers now discover information not just through search engines, but also through AI-driven platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Investing in advanced SEO – including AI search optimization – can be the difference between a thriving business and one that gets left behind.
Our team is dedicated to top-tier SEO solutions that adapt with the landscape. Where do AI and SEO fit into your growth strategy?
What Our AI SEO Services Can Deliver
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Prominent visibility in AI-generated answers (ChatGPT, Perplexity, Gemini, etc.)
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Higher organic search rankings across Google and Bing
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More targeted website traffic aligned with your buyers’ intent
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An increase in qualified leads and inquiries from interested customers
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Stronger brand authority in your space, reinforced by AI citation and trust signals
We implement ethical content and authority-building strategies that make your brand stand out in AI answer engines. By focusing on trust and visibility everywhere people search, we help you achieve sustainable growth.
AI SEO Services
Why AI SEO Demands Both PR and SEO — Working Together
Old-school SEO was all about keywords, backlinks, and making Google’s bots happy. That still matters — but in the age of ChatGPT, Perplexity, and Google’s AI Overviews, it’s not enough.
Here’s the shift: AI doesn’t just crawl links. It cites sources. And when large language models pull answers, they’re more likely to trust what they see in top-tier publications, respected trades, and credible review sites than a pile of backlinks from who-knows-where.
That’s why AI SEO = SEO + PR. You need the technical foundation (fast site, structured content, optimized pages) and the trust-building discipline of PR (brand mentions, media coverage, third-party validation).
At Trust Signals, we combine both. We build the authority signals that traditional SEO looks for, and we secure the brand mentions that AI engines recognize as credible. It’s the best of both worlds:
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PR-driven visibility in outlets AI respects (think: major media, niche trades, trusted directories).
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SEO-driven structure that makes your content easy for algorithms and AI to surface.
In today’s landscape, a brand mention in the right place can outweigh a backlink from anywhere else. That’s how you go from just “ranking” to actually being selected and cited in AI-generated answers.
They have been an exceptional partner in managing our local and regional SEO efforts. Their organized approach keeps our team on track, and their creativity in strategic planning has truly set them apart. The team is knowledgeable, responsive, and proactive, making them a trusted advisor for our business. Their project management has been outstanding, and we have been consistently impressed with their expertise and commitment to our success. We couldn’t be more pleased with the results they’ve helped us achieve.
Kali Mogg,
Marketing Manager, Standley Systems
The agency has been instrumental in boosting our local SEO efforts. They took the time to understand our business and customer base in North Texas, helping us update our website and implement an SEO strategy that significantly increased our local traffic and lead generation. Their thorough approach, including interviewing our clients, ensured our website truly reflects who we are. We’ve seen tangible improvements in visibility and engagement. Their excellent communication and attention to detail made them the perfect partner for driving our local SEO success.
Travis Springer,
President, Sagiss
Scott’s team quickly learned the needs of our partner law firms, Forrest Weldon and Duncan Stubbs, and has provided them with critical support in securing visibility online. We’re glad to call them a partner because we know they deliver on their promises, every time.
Rocky Stubbs,
Managing Partner, Excelsior Dynamic Capital
